The Vast Significance of High Quality Video in Marketing/Ads

If given the choice of reading a single page paper, (with important analytics and numbers) or, instead, the option of clicking a play button and watching a short video with the same information, which would you choose? Now feel free to imagine that the video is built to be engaging. The important analytics are emphasized in cool ways and the information is presented in a way that is not boring. I think I would certainly choose clicking the play button. With a phone in hand, a norm today, it seems an easy and preferred action. (As you read this, what if the same info was simply in a video?)

"The play button is the most compelling call-to-action on the web." - Michael Litt

"Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text." - WordStream The above quote and statistic, I think, can be worth pondering. This short video also compiles a bunch of interesting stats about video in general.

Beyond interesting stats there is a recent real world example that, I think, is very interesting.

"Already Been Chewed," https://www.linkedin.com/company/alreadybeenchewed.tv/ , has focus on 3d animation.

It was recently posted that of the top 4 posts for Nike, 3 out of the 4 were 3D creative video produced by Already Been Chewed.

"This video ended with the 4th most engagement of Nike IG video posts for 2023! That wraps up 3 videos from Already Been Chewed that landed the 2nd, 3rd, and 4th most engaged video posts for the year

This is a huge win for digital content creators and 3D animators everywhere! Notice, there are no professional athletes and no influencers. 100% CG for the top 2-4 most engagement for Nike in 2023!"

• A LinkedIn post from "Already Been Chewed,"
  

"Notice, there are no professional athletes and no influencers." I think this is an interesting quote showing the power of quality content, something people WANT to watch and ENJOY watching.

Having personally been a professional athlete representing sponsors, this is interesting to think about considering todays social media. Social media is a significant platform to run advertising and when weighing what is engaging to the viewer, I think this only points to further importance of quality video. Engaging Concepts A thought, its not only about great 3D, VFX, effects, but also about engaging concepts. I think so much can be "said" without a word said, when shared the right way. Consider this short ad that Satterfield Marketing did for Rexburg Motorsports. There is no talking, but feel free to think about what comes across to you?

Perhaps some interesting thoughts that may be communicated.

1. This isn't just a basic ad, immediately note something standing out and BIG, the Rexburg Motorsports logo, sitting in the dunes, as though, perhaps, that they have some sort of sponsorship of the dunes themselves. (store location close to dunes)

2. A respected "core" athlete, Braxton Tomlinson. He is a respected athlete and a friend that I met doing tours with Nitro Circus. He has ridden those dunes much and perhaps could be thought of as one of the local "heavy hitters." "Suddenly," there is an attached "core element" to a big store that could perhaps be thought of as more corporate.

3. This video, I think, was taken by phone, and adapted with vfx from there. It perhaps can give a very organic feel, while still providing "quality" elements. When people notice the quality of the logo appearing out in the desert they may immediately notice this is something different than just a basic phone video. A quality standing out.

4. The beginning of the video seems to create anticipation. The sound of the motor, speeding closer to the camera. A rider is introduced, perhaps more anticipation. People, I think, are engaged right off the bat with the hope for a "pay-off."

5. The "payoff" comes. Big time. Perhaps the thought of, "Ok Rexburg Motorsports goes HARD." Braxton goes hard. A massive jump. If the targeting is toward moto enthusiasts they would perhaps watch this clip anyway with a smile.

6. People realize the simplicity that Rexburg Motorsports carries all these brands of dirt bikes. Sure there could be a still picture ad or even video of the bikes themselves to get the same thing across, but I think there is SO much more here to engage and bless audiences.

7. It is perhaps communicated not just that Rexburg Motorsports has all these bikes, but some BIG "WHYs" of why Rexburg Motorsports stands out as an awesome place to get the bike from.

8. A thought, perhaps the "core" audience looks at this with the thought of, "Yep, this is how we do it and where we do it at, like Braxton." And the more general audience may have a thought something like, "Ok this place can handle my needs well, AND the core 'cool' dudes realize that."
   

I think that SO much can be communicated without even talking when video is used well.

I think "Already Been Chewed's" quote about not using pro athletes is interesting and points to the importance of engaging quality video that STANDS OUT. However, I also think this shows how in the right ways, athletes and engaging VFX can work together, where appropriate, to make that message even more engaging and stronger. Regardless, I think that the importance of quality video that STANDS OUT is important and VFX, and 3D has played a part in these examples.

From the little bit of research I have done, this video that ran briefly as an ad received the most engagement that I have seen with Rexburg Motorsports. And the second most engagement I've noticed recently for Rexburg Motorsports is another VFX heavy concept that Satterfield Marketing did for them. (see below video)

The engagement of this one included comments like, "Nice video." and "Great video guys!!!"

I think this is an example of an engaging concept. It was filmed quickly and done quickly. But the VFX worked for the concept to come out clearly and well enough.

An interesting point, I think, to bring up, regarding the importance of 1. an engaging concept. and 2. using vfx; both to stand out.

____

Rexburg Motorsports had someone (or company) come in and put together a video for them after these. I think they wanted to see what the company they already worked with could do for them. The filming and overall video looked great! Perhaps it could be said it was "cinematography beauty" focused.

Though it looked great (good job whoever did it,) it didn't seem to perform as well for engagement as the 2 shown above. See the video here. https://fb.watch/qzjFdcj8Np/ The thought that I share here is the importance of things that stand out and engaging concepts. I think VFX and 3D in a good concept have such a STRONG ability to stand out in social media.

Perhaps this example is at least one data point that may show that even with video on social media, engaging concepts created with help of VFX, can stand out and engage more, even in the "video" category, even where quality is already there.

*** (This is not to say one video is generally better than the other. Perhaps it may even be that in some settings this type would be better. I commend whoever may have made the video.)

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The thought of the "fast paced" and "engagement focus" nature of social media is certainly worth noticing, I think. Consistently more and new content, especially with video ads, is a focus of Satterfield Marketing. See video below on how Satterfield Marketing approaches online social media ads.

Yes, the sheer polished quality can matter and be rewarding, however, the "engagability" of the concept and consistently new stuff is an area that, I think, is worth thinking about.

Basically, I think VFX, 3D and good concepts together can be great; and "consistently new" is an aspect that, I think, can help avoid ad fatigue, keep attention and create anticipation.

Zack King is an "influencer" with over 29 million Instagram followers. His generally appears to be short videos with creative engaging concepts created with VFX. I think his approach can perhaps illustrate an understanding of an overall concept that this article is setting forth. At times those with his style may not be "Hollywood level" polished; however it is generally done well enough to be good, stand out and engage. To a "trained eye" one may notice imperfect rotoscopes, incongruent focal lengths or perhaps simple tricks. However, I think Zach can give a good idea of what many people may like to see. This post on Zach's Instagram (link below) even seems to poke fun at the seeming simplicity of "jump cuts." Perhaps showing further the importance of a cool and engaging concept.

https://www.instagram.com/reel/C2XViodLW6t/?igsh=ZThzeWp3Z2txZ3Q0

Branding Over Advertising

Branding. Sure there may be businesses that want leads and specific sales. However, it may be interesting to think about your ads with the thought of the individual "behind the phone."

Someone may need a new roof, and they may be well met at the right time and right place with a very standard sales focused ad. However, it may be that many are simply turning to social media to enjoy it, not to be sold.

How can your potential "ads" also help them enjoy their social media experience?

Are your potential ads something someone would watch and enjoy anyway with a smile regardless if it well applies to them?

Sharing your brand in ways that can "touch" the individual may very well be MUCH better than simply advertising with a sales heavy mindset. A beautiful engaging video that shares brand values in engaging ways, I think, can be a solid move, with an addition of a "soft sale" that lets the potential consumer know, "Hey, here for you if you're ready to buy." I think in many cases, people know what things are offered. A car company doesn't have to scream, "Hey we have cars!" People know. And people are often engaged by such companies in other, including emotional, ways.

Basically, a point here, in my opinion, branding is advertising, in a good way. I think it looks to the future instead of the "sales now" perspective. Sure, at times details can be important and specific things may be time sensitive, however, with good video ads, these things can all be hoped to be done in one greater, engaging way.

Why do people use social media? Perhaps it can be well understood that by many it can be an "escape" where beauty, learning and entertainment can be experienced.

Finishing Up

It is interesting to me to see many still "waking up" to the vast potential of social media ads.

Perhaps some are new to implementing "social media." And when advertising can still learn that social ads are focused on using social media as a "delivery vehicle" for ads. Perhaps some hears social media and think, "Oh building up facebook or insta organically."

No. "Older ways," (tv, radio) can perhaps be thought of as a wide net where you hope to "catch" the correct individual for your ad. With social media you can try to well target the right individual and have the numbers for what your money accomplished afterwards.

Perhaps some are new to advertising on social media and are beginning to see this statistic expressed; "Social video generates 1200% more shares than text and image content combined." - WordStream

Perhaps some understand and implement video in their ads and have learned the importance of quality video and how well they can get concepts across.

And perhaps now there is a greater recognition happening, including with "Already Been Chewed,"and Zach King, that yes video is great, quality video is great, and "how can we really step it up?"

Perhaps the recognition of the importance of VFX (including 3D) paired with quality engaging concepts in video, can be significant for genuine and quality engagement.

Yet, this is an article and a way that can still share information. Perhaps seeing it all in a well done and engaging video would be so much better.

What a time to be alive.

This further link may be interesting.

30 Vital Video Marketing Statistics You Need to Know in 2024 ****I do not say all of this is totally perfectly right, much, I think, is opinion or simply a thought. At least, I think it may be found as interesting.

Satterfield Marketing is based in Ammon, Idaho and is Content Focused with additional abilities in VFX and 3D Animation.

PS. This video was organized, I think, with ESPN and Intel. This was participated from only an athlete perspective. How can one make Intel relate well to an action sports audience? I think this video is a good example of being able to "blend" multiple "worlds" and make a brand relevant using video, an athlete and a little VFX in a short amount of time. Intel and X Games? How? In 30 seconds it is made a bit clearer and in a way that potentially could make someone even more excited about the upcoming event BECAUSE of the interesting partnership.

Satterfield Marketing - Content Focused Marketing . Video can be done WITH overall marketing goals in mind. Video can be exceptional.